Summary of Qualifications
Aggressive and successful sports marketing,
public relations and communications executive
with more than 10 years experience representing sports-related organizations and attractions.
TED LESHINSKI
Sports Public Relations and Communications
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Areas of Skill and PR Proficiency
Educational Credentials
George Washington University - Washington, DC
MTA (Masters) in Sports Management
State University of Brockport - Brockport, NY
B.A., Broadcast Journalism
Connecticut School of Broadcasting
North Palm Beach, FL
• Media relations
• Digital media
• Social media
• Organizational spokesperson
• Press release writing
• Press kits
• Media pitching
• Media training
• Community relations
• Coordinating media events and press conferences
conferences• Publication design and layout
• Emceeing / public speaking
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(Click on Image for More Detailed Information Regarding Work with Specific Sports Clients and Organizations:)
Sports Public Relations and Communications Experience
Game Day Media Relations Assistant, Miami Dolphins (Miami, FL)
Freelance Writer, Industry Blogger, Public Relations Analyst
Jan. '09 - Present
- Serve as game day assistant for Miami Dolphins media relations department.
- Public relations consultant for sports and sports-related technology clients.
- Public relations representative for sports media personalities.
- Sports public relations blogger (blog featured on FanSided.com): www.SportsPR101.com
Sports Museum of America (New York, NY)
Public Relations Manager
May ‘08 – Sept. ’08 (position eliminated in September due to budget cuts)
- Directed public relations department for $100 million sports museum and special events attraction.
- Managed external PR team (Rubenstein Communications) to secure strong media coverage from virtually every New York City television station, numerous local and regional newspapers, sports and travel publications, Web sites, blogs, and national television shows like ESPN’s First Take and Live with Regis and Kelly.
- Coordinated and directed media for more than 25 special events featuring major athlete/celebrity appearances including: MLB and Chinese National Baseball Team joint event, Don Mattingly, Joe Frazier, Justin Tuck and Golden Spikes Award (USA Baseball).
- Led more than 50 media tours serving as spokesperson. Communicated organization’s PR messaging points and guided media to portray organization in most beneficial way for sports industry and potential visitors and customers.
The Hamilton Group – Sports Public Relations and Marketing (New York, NY)
Account Executive
July ‘07 – May ‘08
- Managed strategic public relations and media relations projects through television, radio, newspapers and Internet for clients that include the National Hockey League, the PGA TOUR event “The Barclays”, Turbo Charge (cell phone, iPod and game device charger) and Inwood Country Club (private golf club).
- Drafted press release, coordinated interviews between Commissioner Gary Bettman and national newspapers and produced publicity value report for National Hockey League’s “Winter Classic” event and 2008 All-Star Game.
- Coordinated new branding initiative for PGA TOUR Event The Barclays in conjunction with the FedExCup through pre and post event media pitching.
- Coordinated interviews with national publications for client president and executives during tournament week.
The New Haven County Cutters Baseball (West Haven, CT)
Director of Public Relations
May ‘06 – July ‘07
- Created, developed and managed PR department and strategies for minor league baseball team.
- Established and Coordinated media relations by establishing and maintaining relationships with local and regional media to secure continuous coverage.
- Created and managed media day event that introduce, created feature stories and earned coverage.
- Wrote and produced pre game media notes, post game stories, media guides and bios for players, coaches and staff.
- Designed, wrote and distributed via e-blast weekly organizational newsletter promoting games and events.
- Served as official scorer for all home games and traveled with team to serve as media contact on the road.
- Updated and managed team’s Web site with game stories, feature stories, special events news and stat information.
- Created, launched and managed community relations program for minor league baseball team, “Cutters Baseball: Off the Field and in the Community”, to promote and raise team awareness specifically during off season (program earned New Haven, CT’s “2007 Community Outreach Award”).
George Washington University (Washington, DC)
Sports Information Assistant
Aug. ‘04 – May ’06 (18-month position)
- Served as sports information contact for seven Division I athletic programs including baseball where I wrote and produced pre game media notes, post game stories, media guides and bios for players and coaches.
- Served as official scorer for all home games and traveled with team to road games to serve as media contact.
- Assisted in game operations and coordinated post game press conferences for nationally-ranked men’s basketball team with more than 15 local and national media members in attendance.
- Wrote, edited and distributed athletic publications and records to media, opponents and conferences.
- Coordinated developed and maintained relationships with appropriate media.
Internships / Seasonal Positions
• Virginia Military Institute (Lexington, VA)
Sports Information Assistant
Aug. ’03 – Aug. ’04 (12-month position)
• Hickory Crawdads Baseball (Hickory, NC)
Media Relations Assistant
Feb. ‘02 – Sept. ’02 (seasonal position)
• West Palm Beach Expos (West Palm Beach, FL)
Jupiter Hammerheads (Jupiter, FL)
Media Relations Assistant
Nov. ’95-Sept. ‘98
Computer Skills Include:
Cision, Vocus, Microsoft Word, Excel, PowerPoint, Quark Express, Publisher, PageMaker, Web Site Design, Adobe Photoshop and e-mail marketing and newsletter program Constant Contact.
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Résumé
